The Differences Between Marketing and Commercial Printing

Commercial printing is an industry that not only takes your idea, and prints it onto paper, but also makes it available for sale. Today, that paper can be a book, a brochure, or a flyer or other publication. Commercial printing has become extremely popular over the years. This is due to the fact that, unlike many other industries, printers are not required to make a profit off of their printing services. What this means for you is that you are not paying a company every time you print something out – in fact, you are often paying only the cost of getting the paper (not printing fees) and the ink (not the paper itself).

So, what are commercial printing services? There are many, actually. Just a few include offset printing, digital printing, bindery, stencils, and embossing. Offset printing, which is done by large commercial printers, uses actual metal plates to imprint your prints onto paper. Digital printing, by contrast, uses electronic files that are transferred directly to paper and are generally less expensive than traditional forms of printing.

With commercial printing, companies can create almost any type of printed product they want. They can reproduce almost every kind of document you can imagine – from business documents, contracts, mailing lists, and billboards to bumper stickers, posters, and book covers. You might have seen some examples of commercial printing on display in stores. For example, you have seen posters printed with the names and addresses of customers. These are examples of what commercial printers do on a daily basis.

The next step up in the commercial printing industry is UV technology. It was not too long ago when companies who specialized in UV printing were all the rage. However, the printers used then were quite limited as they were not able to create the types of designs that commercial printing firms can today. Now, printers are capable of creating very detailed and colorful images using ultraviolet light.

Even though the commercial printing market has taken on a new face, there are many similarities between it and the conventional printing world. For example, both are still in high demand and both serve a significant purpose in society. But there are also some key differences. For example, the marketing materials created by commercial printers will typically be more colorful, less formal, and full of graphics. Whereas, the typical marketing materials produced by consumers are quite formal looking and are written in a more informative, sensible, and standard format.

Commercial printing companies like Scottsdale print shop will also produce marketing materials that do not require UV technology. Some examples include handbills, business cards, flyers, posters, and catalogs. In addition to all these products, commercial printing also deals with die cutting, catalog production, and sticker production. And don’t forget the catchy posters that are created by offset companies every day. In this way, both marketing and advertising businesses use effective marketing materials that are created by the best commercial printers around the world.